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10 Reasons Why a CMS is Important to Your Business

10 Reasons Why a CMS is Important to Your Business

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3inShare Thursday, January 12, 2012  /   Aleks Radonjic Author Page10 Reasons Why a CMS is Important to Your BusinessThere are many reasons why a Content Management System (CMS) is important to your business, I’ve pulled together ten and broken them into two categories:

 

5 Ways a CMS Will HELP Your BusinessIncrease efficiency – Content can be publishing easily and efficiently as editing and revisions do not require visual design or coding knowledge. This allows for fast and efficient updates, saving your business cost and time.Increase your search engine ranking – To improve or maintain your search engine ranking your business has to remain relevant, and a good and easy-to-use CMS will help your publishers keep the content fresh.  This invites external contribution (e.g. comments, forum, likes etc…), an integral component in staying relevant and improving your search engine ranking.Maintain control over your content – Workflow is a core feature of any good CMS. Irrespective of how basic your workflow needs might be, workflows will ensure your business maintains control over content.Help your visitors in their search for information – With powerful CMS search engines new content is indexed automatically so it can be instantly found. Visitors can also use taxonomy applications, sorting lists, saved searches and more to personalize the search experience.Cross-selling – Sophisticated Content Management Systems can learn user behaviour and preferences, making your cross-selling and up-selling efforts much more cost effective.

5 Reasons Why You NEED a CMS:Content management – Save content in a draft state, manage it though folders or taxonomy, easily update site navigation, restrict access, auto publish, style your content using WYSIWYG editor – these are all features that will allow your business to manage its content efficiently.Improve online branding – Your marketing team can keep your business relevant by multi-channel campaign management (e.g. emails, brochures, RSS, hypersites, dynamic content management etc.)Extensibility – Your CMS will support your expansion, and most CMSs can extend functionality beyond its default capabilities, typically by purchasing additional plug-ins or modules.Improve customer service – FAQs, help sections and support forms are essential in keeping your customers happy, and any good CMS will allow your business to easily maintain those support channels.Mobile optimization – Advanced CMSs offer mobile optimization, automatically tailoring presentation and content for different devices.

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10 Reasons why we hate flash on the web

10 Reasons why we hate flash on the web

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Jonathon Horsman Sep 07 70 COMMENTSTags: Web DesignHere at Arctic Kiwi we really hate Flash on the web. Possibly more than we hate IE6.OK sorry that was a bit of an exaggeration, but it’s up there. Adobe Flash allows web designers to create animations on web pages. These are sometimes effective and engaging and provide a level of interaction which cannot otherwise be achieved.However the majority of the time Flash is used because the web designer is not aware of what can be achieved without using it.Flash has been abused to the point where designers use flash for displaying a simple title or menu items which can be achieved simply with HTML and CSS.Here’s our top 10 reasons for us being so opinionated:

1. Flash reduces usability and makes site “clunky”Browsers are built and optimised to support basic HTML, stylesheets and Javascript.Sites with Flash run slower, cause a spike in CPU usage and make the browser appear unresponsive or jumpy: the ultimate poor user experience.

2. Flash slows down page loadsAny Flash on a website requires an additional plugin to be loaded and executed which takes extra time.Even a couple of seconds delay is noticeable and reduces the smoothness and responsiveness people have come to expect on the web.

3. Flash blockers and block flash linksMany people dislike flash to such an extent they browse with a flash blocker enabled, which means they see a grey box which they must manually click if they want to view the flash like this:Additionally some browsers (e.g. Firefox) show a small “block flash” link when hovering over a flash animation which disrupts the seamless design flow of a site and makes it look ugly when there are multiple flash items on a page.

4. Flash cannot be well optimised for search enginesMost content inside Flash is locked away and inaccessible to search engines which crawl the web. This means if a text link called “Books for sale” will benefit from SEO, but the same link inside a Flash animation is a mystery to the search engine crawlers and will probably be ignored (or at least devalued).More details on how Google handles Flash here

5. Flash relies on Adobe for fixes and improvementsAny optimisation, innovation or bug fixes is reliant on one company to upgrade and release their closed source flash player plugin.So whereas a bug found in a similar open-source plug-in may be fixed the same day, Adobe may take weeks to release an update through their standard release cycle.Where Google, Apple and Mozilla are innovating and competing for performance gains of Javascript in the browser, there is no such impetus for Adobe to improve their product which limits what developers using the tool can achieve.

6. Flash encourages long, slow “Loading… Please wait” pagesAlthough strictly speaking this is not a fault of Flash per se, there are numerous web sites on the internet which have long introductory animation movies which take ages to load. Who watches these things to the end rather than clicking the “Skip” button? I’d wager only the design company who convinced their client to pay for it.Some Flash designers seem to take the opportunity to abuse their capabilities by including music and videos on every page.How presumptuous to think I want to sit through your marketing video or assume I’m not already listening to music and don’t want to be interrupted by some elevator music you’ve chosen.In fact I have an immediate knee-jerk reaction to close any website which plays noise I didn’t ask for, no matter how much I want to view it.

7. Flash steals focus and ignores the mouseSites with standard HTML components respond as expected to the mouse and keyboard.Clicking Control-T to open a new tab works, and twirling the scroll wheel will cause the page to scroll.Flash animations take the keyboard and mouse focus on the page, meaning they will probably ignore these inputs and frustrate the user.

8. Flash doesn’t work in most mobile devicesAnyone using an iPhone, iPad or Google phone cannot access a website reliant on Flash. And as these devices become more pervasive their potential audience goes down.

9. Some people don’t have Flash installedThink big corporates and IT departments which don’t allow software to be installed by the individual. These represent a huge percentage of Internet users and many of them do not have the Flash plugin installed.

10. Flash is just not necessaryTaking all the above factors into consideration it is important to realise that the majority of what Flash designers are trying to achieve can be done with simple Javascript.The awesome power of JQuery makes cross-browser animations easy and effective in all but the most advanced (think interactive games) cases.So our advice on building a site with Flash is: just don’t do it!Have we forgotten anything? Or do you have a reason to like Flash and are brave enough to voice it? Leave a comment below.

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